General Question: Why doesn’t the left change up their tactics?

For context, I’m independent and don’t have a political bias.

General Question, why doesn’t the left change up their tactics?

I noticed the right pushed hard into social media, Americanism, immigration, and economy. Which worked for them and won them the election and congress.

Why doesn’t the left (more extreme left) change their tactics away from social issues, boycotting, name calling, etc.? Also not saying anything about social issues and they’re good causes, but not seeming to resonate with voters.

It doesn’t seem to be working as Trump won the popular vote and has historically higher approval rating with “47 percent of respondents said they had a favorable view of the president, while 45 percent said they had an unfavorable view” (source Newsweek).

I’m also surprised at the backlash to a huge celebrity Selena Gomez loosing 800k followers following her post. I don’t have an opinion on her massaging but showing there’s failing support from liberals celebrities. This is far less than the 150k Kim Kardashian lost for posting a pic of Melania (which is not the same I know but was the closest reference).

To me I see that a lot is voiced to boycott X (which now seems to lean more right) but move to liberal safe havens like bluesky and Reddit. It seems just to create echo chambers and doesn’t seem to gain new ground in America. It seems like it would make more sense to stay on those site and help gain more voters on the right or middle.

Also calling every person who’s on the right a Nazi, racist, or fascist doesn’t seem like it’s working on the general public.

This is just a view from someone who doesn’t subscribe to a political party and viewing from a middle position. I’m wondering what point do liberals re-evaluate their strategy and how they’re perceived by the general public? As it doesn’t seem like the narrative they’re pushing is working for the general public.

For the record, I’m not saying extreme rightism is right either. They do name calling just as much and some of them are crazy (and the hate groups suck). And also the right is has its own image issue of what I call “extreme Americanism”. But obviously the platform they ran on with the stronger border, lower inflation, etc resonated (and continues to resonate) with a majority of supporters (which I’m surprised how diverse the supporter base (not surprisingly super high) IMO).