Reasons Why Your Ads Are Not Working!
So far, I’ve been contacted by 28 people from this sub, and I’ve reviewed the ad accounts of 21 of them. The common complaints are: Meta isn’t working, CPMs are too high, or they’re not getting conversions or leads. Every time, after just a quick glance at their ad accounts, it’s clear to me that the campaigns were never set up to succeed in the first place.
Here are some of the key issues I’ve observed:
- Overly detailed targeting without understanding how it actually works.
• No, not everyone who owns an iPhone is wealthy, and no, people staying at luxury resorts aren’t automatically interested in your beauty product.
Lack of broad targeting to let Meta’s algorithm do its job.
Excessive reliance on Advantage+ (ASC+) without realising it’s meant to be a full-funnel campaign.
No clear audience definition within the ad settings.
Failing to exclude past purchasers in new campaigns.
Impatience — not giving campaigns enough time to learn or breathe before switching them off.
Constantly tweaking campaigns too early and too often.
Using your own ads to measure success without considering if you’re even the target customer.
No proper Pixel or CAPI setup for accurate tracking and optimisation.
Neglecting creative testing or not paying enough attention to the quality of creatives.
And the worst part?
Many don’t realise that if you can’t manage ads yourself, it’s crucial to hire someone who knows what they’re doing.
It’s better to invest in a professional who understands how to run campaigns effectively than to waste money on campaigns that are doomed to fail.