What´s the deal with Mushroom lovers? Why are they so obessed with all things mushroom when it is just a vegetable/fungus?

I’m really confused about the whole fungi/mushroom community. It seems like there are so many people who are really into mushrooms—picking them, photographing them, posting about them all over social media. I don’t get what’s so interesting about them. Sure, I eat mushrooms when I buy a pack from Costco, and I know people microdose, but other than that… why are people so obsessed? Why are we not obsessed with mold then?

There are even conferences about mushrooms, and people decorate their bags with mushroom designs. I mean, we have different types of carrots, rice, corn, etc., but there’s no similar fanbase for those. So what is it about mushrooms that makes people go all in?