Positioning is everything - Tales of a developer tool builder

Early last year we launched this, a Figma to code tool maintaining Figma and the product in sync without generating source code for the engineers.

In the world of average software agencies the vast majority (except the early adopters) listed what they didn't like from the engineering department.

Mainly biases from products doing this the wrong way and no curiosity to look into it.

At the beginning of this year we launched a customizable Shopify storefront based on this technology and Hydrogen and got 3 clients in 3 weeks (it used to take a month to get 2).

Positioning is key.

Have you had a similar experience yourselves?