Golden Goose footwear brand & The Substance
This is so random but I noticed my Gen z employees’ kicks are dirty and disgusting so I looked into it and sure enough it’s a trend. Not only is a super worn shoe very on trend but apparently people are spending $600 for a shoe that is intentionally designed to break down quickly. A shoe like Golden Goose - a relatively mysterious Italian company - is highly sought after but is one of the most poorly crafted shoes on the market.
OK, how does this relate to The Substance? Well, I was watching this video about this shoe brand and the attached image was a screenshot from a card that is delivered with these $600 shoes.
Look familiar?
This is so random but I noticed my Gen z employees’ kicks are dirty and disgusting so I looked into it and sure enough it’s a trend. Not only is a super worn shoe very on trend but apparently people are spending $600 for a shoe that is intentionally designed to break down quickly. A shoe like Golden Goose - a relatively mysterious Italian company - is highly sought after but is one of the most poorly crafted shoes on the market.
OK, how does this relate to The Substance? Well, I was watching this video about this shoe brand and the attached image was a screenshot from a card that is delivered with these $600 shoes.
Look familiar?