One Pot Beef & Black Bean Chili

I like the turkey & black bean chili, the cowboy turkey & black bean chili, but this one (the One Pot Beef & Black Bean Chili) is so bland… why is it so different and so utterly tasteless?

Also — I need to stop buying the Hf versions and made a big batch on my own to freeze and unthaw as needed but need someone to help make that idiot proof for me (cooling & storing instructions, containers and methods for best single serving options, thawing/reheating, how long it can be in the freezer) all the dumb things that make me pay HF too much money for the same chili recipes.