Maintenance / cleaning

Hey guys, got the 101’s the 15th of Jan and have been playing them at a sim everyday since. I’m yet to clean them properly, except the occasional little towel rub. But I’m new to golf so my question; how do you guys clean clubs, just water and a brush? How often du you clean then when only hitting off mats/indoors, and things in general to be aware of when maintaining them.

TLDR: how to clean, how often, with what